'MAKING RAIN'
Can Be A Waste of Time

Just Turn on the Faucet!

Yet, when it comes to advertising, many lawyers still rely on traditional ad venues in trying to 'make rain.' From an efficiency standpoint, it's not hat different from paying a shaman to do an elaborate ceremony and shake his rattle and then watching ... and waiting ... and watching some more - and nothing much happens.

A trickle here, a trickle there, and the only steady stream you see is that of your money going out the door and into the coffers of the advertising service you employ.

The problem is that the concept of ‘traffic’, whether online or offline, is really rather worthless. Placing an ad on a billboard near a freeway may get enough people’s attention, but how do you know it gets the right people's attention?

Even the most convincing advertising billboard is absolutely useless if those who see it have little or no interest in whatever legal services you are offering.

Motorsts on the freeway are busy talking to their passengers, on their cell phones, figuring out what to eat for dinner, or cussing out the guy who's driving too slow in front of them. They may need a plumber, or a foundation repair company, or a new stock broker, or they are worried about getting to work on time, but they are likely not thinking about which personal injury lawyer they need to hire - unless they recently had an accident.

It’s exactly the same thing on the Internet. Web surfers are looking for all kinds of things. Even those who frequent legal web sites like FindLaw or traditional legal directories can have a huge variety of concerns or interests, and those may be as far removed from the legal services you provide as you could imagine.

• if you can find out exactly what potential clients are typing into their search-boxes when they are looking for an attorney,

• if you can be sure that sufficient numbers of them are doing this to justify placing an ad or listing in front of them,

• If you can find a way to position your own Ad or listing where they will immediately find you without first having to jump through too many hoops,

• and if you can assure yourself at the same time of only a limited amount of competition from other lawyers marketing to the same people,

that would be the equivalent of simply ‘turning on the faucet’ instead of trying to coax raindrops out of some distant clouds by shaking a rattle and chanting mumbo jumbo.

Well, the simple truth is that you absolutely can.

Attorney-LOCAL.com turns this hypothetical into reality. We show you how to turn on the faucet and prove to you that the water really runs before taking listing orders. The Internet, a bit of ingenuity, and some vision make this all possible. It’s not science fiction and it isn’t rocket science. It’s simply what we do. “Rainmaking” or advertising the old way requires lots of patience, hope, time, and money, but it yields precious few and very inconsistent results.

Obtaining a listing on Attorney-LOCAL.com requires far less of these attributes, while yielding considerably better and much more consistent results.

Attorney-LOCAL.com gives you more - for less. Far less than what it costs elsewhere, in fact, and that’s because

• We know what type of attorney clients are looking for on the Internet.

• We know how many of them are looking for that particular type of attorney each month.

• We know what they type into their search-boxes while trying to find the attorney they need;

• We know how to position our pages at the very top of major search engine results pages like “Google” and “MSN” without any tricks or gimmicks that only hurt you in the long run.

• We know how to make more clients click on our link than on those of our competitors.

• We know how to give them what they want: good, valuable, informative content that is focused on the very subject they are searching;

• And we know how to make them feel good about having found the answer to their immediate search problem so quickly.

As a result, when they click on your listing with us, they feel much better than they would if they had just been forced to drill through layers of layers of attorney categories and location pages before finally coming to a page that carries your listing - along with those of a hundred other attorneys.

Making them feel that way is the key to success. It all depends on what frame of mind they are in when they click on your link. If they are happy and proud that they found you - and find that you offer exactly what they are seeking, they are more open to retaining you as their final choice.

This way, a listing in Attorney-LOCAL.com (a) guarantees that only those who are actually looking for what you offer come to your web site through us, (b) we make as reasonably sure as possible that enough of them do so, and we (c) warm them up to the final decision to retain you when they are ready.

On top of that, your firm receives ...

Because we pick out only those areas of law in those areas of the country that receive particularly high numbers of online searches, the numbers of new clients an Attorney-LOCAL.com ad brings to your door is higher than that of generic directory listings or ad venues.

At the risk of being repetitive, the important thing to realize in that connection is that these new clients are completely focused on your legal service - and therefore on you. They are not just browsing. They are looking for you - or another attorney like you if they don't find you.

Having a listing spot on Attorney-LOCAL.com makes sure that they find you, not some other lawyer.

And all of that for less than a night out at the movies with your kids or significant other. It’s the Attorney-LOCAL.com way, and we are proud to provide this service to you.

So, send us an email right now. There is nothing to lose - but there's a lot to gain.

You can also call us at (832) 656-6439 to reserve a listing in your city and practice area. (Please ask for Alex, the owner of this site). We look forward to serving you.

For more reasons to use Attorney-Local, please read these additional articles: More for Less and Lawyer Marketing.